About

Driven by Science & Results

Innovative Tree Care Specialists is a result-driven tree care service, based on scientifically proven methods. We specialize in maintaining and eliciting tree health throughout the duration of the tree’s life, starting right away at the time of planting.

Proactive Tree Healthcare

Our goal is to promote the health of the urban canopy by utilizing a holistic and integrated approach to its management. We are proactive in our protocols, and strive to keep your trees healthy, before they begin to exhibit signs of stress, disease, or decline.

Treating & Saving Sick Trees

When trees do become diseased, infested by insects, or otherwise unwell, we are equipped with the newest treatments and technologies to bring them back to health. A healthy tree is a happy tree. It is also a tree that you and your family will be able to enjoy for generations to come.

About the Owners

Jeff and Heidi Albertini founded Innovative Tree Care in 2017, with the belief that they could be a valuable asset to the Madison, WI tree care community. With Jeff’s seasoned experience in the field of arboriculture, and Heidi’s business sense and accounting skills, the couple decided to take the plunge and follow their hearts. Assisted by family living in the area, they began the process of promoting their new, and innovative business focused on saving trees.

Years later, they could not be happier that they made this decision, and they have saved more than a couple of trees along the way! Jeff has furthered narrowed his niche to specialty PHC, and tree health diagnostic and treatment services. Innovative Tree Care Specialists is also a proud subcontractor of treatment services to a number of other tree care companies, in the Madison community.

Owners

Jeffrey M. Albertini

Certified Arborist (WI-0975A TRAQ)
WI-Licensed Pesticide Applicator (320994-CA)

Jeff holds a Bachelor’s Degree in Natural Resource Management and minors in Soil Science, Wildlife Management, and GIS Mapping. He entered the field of Arboriculture in 2011, which is when he discovered that his passion was in tree care. He became a Certified Arborist in 2012 and has maintained this credential to present.

Jeff takes a strong interest in diagnosis and treatment of a variety of tree ailments ranging from insect and disease management, to nutrient deficiencies. His focus is in promoting sustainable, long-term solutions to tree health issues, and not just addressing the immediate “symptom” of the baseline problem.

Jeff has always been a lover of outdoors, and has felt a connection to trees and our natural ecosystem from a very young age. Whether it be biking, climbing, canoeing, or backpacking, you will likely find Jeff outdoors. He also has interests in organic gardening, mushroom hunting, and his chickens. He loves exploring the next adventures in life with his wife Heidi, and his dogs, Miles and Karl.

Heidi M. Albertini

Office Administrator
WI-Licensed Pesticide Applicator (#472010)

Heidi is currently in the process of completing of her accounting degree, and is no stranger to the administration and accounting field. Her years of experience in bookkeeping and accounting have proven invaluable to Innovative’s core operations. She is also a pesticide applicator, and likes helping Jeff in the field with treatments whenever she is not busy in an office somewhere.

Heidi can be found gardening, training her dogs, Miles and Karl, biking with Jeff, or going out for a run in her time off. She is also very passionate about wildlife rehabilitation and has volunteered at numerous wildlife rehab centers over the years. On more than 1 occasion, Heidi has been found on a tree removal job site to collect baby squirrels and help reunite them with their mom, or to help any other animal in need. Heidi loves her chickens and dreams of hopefully owning a mini-cow someday.